Matt Serlin

With a focus on security, service and support, Matt Serlin joined the company in 2017 to lead all domain operations, including client services and domain name provisioning. Matt has over 15 years of direct domain name experience most recently with MarkMonitor where he was instrumental in building the industry’s first dedicated client services team, which has become the de facto standard for all corporate registrars.

Posts by Matt Serlin.

  • Jun 23, 2021 - by Matt Serlin
    Domain Name Security 101

    Security is top of mind for everyone now, but domain name professionals have their own unique blend of threats to defend against. None of the security concerns of the past 2 decades have gone away, and many new problems have surfaced. Hackers, squatters, infringers and other bad actors are still thorns in the side of domain name professionals everywhere and they can dramatically interfere with companies and their customers alike. However, through careful planning, strategy and the use of technology, domain name professionals can effectively protect their company’s domains and brands.

    Read full post


    May 24, 2021 - by Matt Serlin
    GCD Concludes Successful Virtual User Group Meeting

    As I write this, I hearken back to January 2020 in Austin, TX when a group of Brandsight clients got together for a roundtable discussion focusing on corporate domain name management. Little did we know that this would be the last time we’d be able to meet face-to-face with clients. Obviously, no one could have predicted what the following months would bring, on a variety of levels. Fast forward to May 2021, and we were once again able to meet with our clients, albeit virtually at our first ever GoDaddy Corporate Domains (GCD) user group meeting.

    Read full post


    Aug 20, 2020 - by Matt Serlin
    The EPDP Passed an Important Milestone…Now What?

    This isn’t the blog post I had hoped to write. When I signed up to participate in ICANN’s Expedited Policy Development Process for gTLD Registration Data, I knew we had a lot of work ahead of us, but I was cautiously optimistic that we would, eventually, reach a successful outcome. Today, I find myself looking at things differently. After hundreds of hours, and countless meetings and e-mails, Phase 2 of the EPDP’s work has wrapped-up with the delivery of our final report to the GNSO Council.

    Read full post


    Feb 5, 2020 - by Matt Serlin
    EPDP Team Marches Toward Major Milestone

    If it feels like the work of the latest group addressing registration data within ICANN has been going on forever, try participating in it! Since the summer of 2018, the team has been meeting regularly for several hours each week, participating in numerous face-to-face meetings and exchanging thousands of e-mails. Last week in Los Angeles, the team got together once again to continue our Phase 2 work creating policy that will (among other issues) govern the disclosure of non-public registration data to third parties.

    Read full post


    Dec 9, 2019 - by Matt Serlin
    In Support of the Framework to Address Abuse

    As the Internet has grown, so too have the abuses that go along with one of the worlds’ most transformative technologies. For all of the positives the Internet brings, negatives like phishing, malware and child exploitation are a reality online. As of December 9, 2019, 48 registrars and registries have signed onto the “Framework to Address Abuse.” This initiative was launched last month by a number of domain name registries and registrars, just prior to the ICANN meeting in Montreal.

    Read full post


    Aug 28, 2019 - by Matt Serlin
    The Utility Formerly Known As WHOIS

    Muscle memory is a funny thing. We don’t even think about it really, but when we do the same thing over and over again, it just becomes second nature to us. This is how we’ve come to use WHOIS over the past two decades to get contact information for registered domain names. If you wanted to see who owned a domain, you’d simply do a WHOIS search. I’ve probably done hundreds of thousands of them during my time in the industry.

    Read full post


    Apr 17, 2019 - by Matt Serlin
    Focusing on the Customer

    No matter what our job titles are, I firmly believe that customer service should be at the top of everyone’s list of priorities. When I think back to every job I’ve ever had, I can point to a focus on the “customer” in every single one of them. Whether it was delivering newspapers in my teen years or working at a Bay Area software company, I’ve always had a focus on providing service to a client whether they be internal or external.

    Read full post


    Mar 28, 2019 - by Matt Serlin
    The EPDP on gTLD Registration Data: Phase 1 Down, Phase 2 To Go

    The ICANN community recently gathered in Kobe, Japan for its first meeting of the year and it was certainly a busy week for attendees. Much of the meeting centered around the work of the Expedited Policy Development Process (EPDP) to address gTLD registration data. As a member of the EPDP team, we had been hard at work since being formed in August of 2018. Just prior to the Kobe meeting, we published the phase 1 Final Report.

    Read full post


    Jan 23, 2019 - by Matt Serlin
    Once Upon an EPDP

    The new year has only just begun, but the work of ICANN’s Expedited Policy Development Process for gTLD Registration Data (EPDP for short) is already in full swing. The team just wrapped up several days of meetings in Toronto and I thought it would be a good time for an update on where we are in the process. Before I go any further, I would be remiss if I didn’t again take the opportunity to thank the ICANN team supporting our efforts - especially in the final weeks of last year as they reviewed and organized all of the public comments received on the initial report.

    Read full post


    Nov 28, 2018 - by Matt Serlin
    The EPDP Initial Report: Forward Progress Yet Much Work Remains

    Here in the United States, we recently celebrated Thanksgiving and with that, we now enter the last weeks of 2018. I’ve spent much of this past year involved in ICANN’s Expedited Policy Development Process (EPDP) for gTLD Registration Data and I’m happy to say our group has reached a historic milestone. Just last week, the group published its initial report for public comment ( I’d be remiss if I didn’t take this opportunity to thank the entire group for their good faith efforts in issuing this initial report.

    Read full post


    Aug 21, 2018 - by Matt Serlin
    ICANN’s ePDP – An Insider’s Perspective

    Amazingly enough, summer is rapidly ending as kids head back to school, the temperatures in the mornings are just slightly cooler, and soon enough jeans and sweatshirts will be upon us. It also means that the important work on ICANN’s temporary specification regarding WHOIS relative to GDPR has already aged a few months. The ICANN Board adopted the temporary specification in May 2018 and it became effective on the 25th of the month.

    Read full post


    Jun 19, 2018 - by Matt Serlin
    Heading into Panama for ICANN62

    Well amazingly, it’s that time again. Next week, individuals from around the world with a keen interest in Internet policy will head to Panama City, Panama for the second ICANN meeting of the year. As always, Brandsight will be attending to follow all of the important policy work being carried out by the community. Before I head off to the meeting (which based on my research will actually be my 32nd ICANN meeting!

    Read full post


    May 22, 2018 - by Matt Serlin
    Thoughts from ICANN’s Global Domains Division Summit in Vancouver

    Last week, several hundred commercial parties involved in the ICANN ecosystem gathered in Vancouver for their annual Global Domains Division (GDD) meeting. Over 600 individuals took part in the meeting which brought together representatives from ICANN’s contracted parties. This meeting differs from traditional ICANN meetings as no policy work takes place and discussions are more focused on commercial and operational matters. Unsurprisingly, discussions around the topic of GDPR dominated the summit given the timing of the ICANN Board voting on the temporary specification towards the end of the week.

    Read full post


    May 15, 2018 - by Matt Serlin
    The Latest on GDPR and WHOIS

    GDPR. It’s the four-letter “word” everyone is talking about and there are lots of questions still swirling around the topic. We wanted to provide a summary of where we are and what we believe the next ten days will bring. What we know: GDPR enforcement will begin May 25, 2018. After this date, those found in violation of the regulation can be fined up to 4% of annual global turnover or 20 Million Euros, whichever is greater.

    Read full post


    Apr 14, 2018 - by Matt Serlin
    GDPR and WHOIS – We’ve Heard from the Article 29 Working Party, Now What?

    Well, here we are on Friday the 13th and I couldn’t think of a better way to spend the day than providing an update on GDPR, WHOIS and ICANN. There’s lots to cover, so let’s dive right in. As we have been talking about for a number of months now, the EU’s new General Data Privacy Regulation (GDPR) will become enforceable on May 25th. The ICANN community has been struggling with how GDPR will impact the WHOIS system.

    Read full post


    Apr 5, 2018 - by Matt Serlin
    GDPR and WHOIS – Winners and Losers

    I think we are all hoping that when ICANN meets with the DPAs (Digital Protection Authorities) a clear path forward will be illuminated. We are all hoping that the DPAs will provide definitive guidance regarding ICANN’s interim model, and that some special allowance will be made so that registrars and registries are provided with additional time to implement a GDPR-compliant WHOIS solution. But given that a major registry has recently announced their intention to essentially remove all contact data from publicly accessible WHOIS – things are not looking good for the future of WHOIS.

    Read full post


    Feb 28, 2018 - by Matt Serlin
    Brandsight Podcast: Launching the Brandsight Beta

    Listen to Matt and Elisa as they discuss the launch of Brandsight’s beta release.

    Read full post


    Jan 17, 2018 - by Matt Serlin
    Paving the Path to the Brandsight Beta

    It’s been a busy few months here at Brandsight. For a small and young company, we have had a lot of initiatives closing out 2017 and entering 2018. By far, our biggest focus since launching the company has been on the development and release of our domain management product. We’re getting extremely close to launching a beta version of our product and I wanted to get my thoughts about the process into words.

    Read full post


    Nov 16, 2017 - by Matt Serlin
    UDRPs Filed - Brand Owners Take Note

    After being in the domain industry for over 15 years, there aren’t too many things that catch me by surprise, but recently a few UDRP filings have me scratching my head.

    Read full post


    Aug 29, 2017 - by Matt Serlin
    Brandsight According To Me

    It’s funny…when I started in the domain industry, it really wasn’t meant to be a long-term career for me. Actually, there wasn’t even a “domain industry” at that time. It was about six weeks before I was to be married and I had been told in no uncertain terms, I could not be unemployed at the time of our wedding.

    Read full post


Recent posts.

Request a demo.

See for yourself the power of the Brandsight platform.

Schedule a demo
Brandsight web application