With more than 15 years of domain industry experience, Phil has long been a vocal advocate for brand owner’s rights. He was most recently Managing Partner at Fairwinds Partners, the industry’s leading domain name consultancy. While at Fairwinds Partners he advised multinational corporations on their domain name strategies to increase traffic, grow revenues, and improve online customer experiences. He has been actively involved in ICANN’s Business Constituency, was a member of ICANN’s 2009 Nominating Committee, and has served as Vice President of the Coalition Against Domain Name Abuse (CADNA). A graduate from Hobart College, he holds a bachelor’s degree in Economics and Psychology, receiving honors for his work in Consumer Choice Theory.
Posts by Phil Lodico.
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Jun 1, 2022 - by Phil Lodico
Web3 Identities: Opportunities and Risks
Blockchain technology has presented new opportunities and risks, and as the partner to many of the world’s leading brands, GCD is assisting its customers in navigating this fast-changing space. These Web3 identities, like GCD.ETH, are gaining momentum. We’ve seen a drastic increase in the number of identifiers such as this being acquired and at times used. These names, commonly called blockchain domains or domain NFTs, aren’t used in the traditional website resolution manner.
Read full postNov 17, 2020 - by Phil LodicoMore Exciting News
Earlier this year, GoDaddy announced an agreement to acquire Brandsight. As part of GoDaddy we have already begun taking our industry leading solutions to the next level with access to additional resources and expertise. Today we are announcing yet another bit of exciting news. We are rebranding our business to GoDaddy Corporate Domains. So why are we making this change? This new name aligns us with GoDaddy’s overall branding strategy, and signals to the market GoDaddy’s commitment to serving corporate domain name management professionals.
Read full postMar 10, 2020 - by Phil LodicoBrandsight Celebrates International Women’s Week
In celebration of International Women’s Week, we are highlighting the many inspiring women on the Brandsight team. Many have been in the domain industry for more than 10 years. With hard work, dedication and a genuine love of all things domain, these women are striving to make the online world a little better for the organizations, colleagues and clients they work with every day. I’m delighted to tell you a bit more about them.
Read full postFeb 11, 2020 - by Phil LodicoThe Opportunity Ahead
Earlier today, GoDaddy announced an agreement to acquire Brandsight. To say that we are thrilled would be an understatement – we couldn’t be happier about it. Over the past three years the Brandsight team has leveraged today’s technology along with deep industry experience to build next-generation corporate domain management solutions which are redefining the market. Today’s announcement will help take our business to the next level. Of course, existing clients might be wondering whether the acquisition will impact them?
Read full postAug 15, 2019 - by Phil LodicoWhy Is Domain Name Management So Darn Challenging?
What is it about domain name management that makes it so challenging? For starters, much of managing a corporate domain name portfolio comes down to balancing the need for promotion against the need for protection. But every company’s tolerance for risk is different. And figuring out what to register defensively is more of an art than a science—no matter what anyone says. Identifying domains no longer necessary has also been a challenge for most companies.
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