Phil Lodico

With more than 15 years of domain industry experience, Phil has long been a vocal advocate for brand owner’s rights. He was most recently Managing Partner at Fairwinds Partners, the industry’s leading domain name consultancy. While at Fairwinds Partners he advised multinational corporations on their domain name strategies to increase traffic, grow revenues, and improve online customer experiences. He has been actively involved in ICANN’s Business Constituency, was a member of ICANN’s 2009 Nominating Committee, and has served as Vice President of the Coalition Against Domain Name Abuse (CADNA). A graduate from Hobart College, he holds a bachelor’s degree in Economics and Psychology, receiving honors for his work in Consumer Choice Theory.

Posts by Phil Lodico.

  • Oct 5, 2023 - by Phil Lodico
    What IT Professionals Need to Know about SSL Certificates for Websites

    IT professionals are expected to know everything technical, which creates a very high bar, and mistakes can be costly. Increasingly, corporate IT is asked to be more involved with website security which contains its own unique series of challenges and buzzwords. One crucially important area is Secure Sockets Layer (SSL) digital certificates, which authenticate websites’ identities and enable encrypted connections. The SSL security protocol generates an encrypted link between Domain Name System (DNS) web servers and web browsers.

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    Sep 25, 2023 - by Phil Lodico
    Examining .ai Domains and Their Additional IT, Compliance and Legal Requirements

    Artificial intelligence (AI) has captured the world’s attention and imagination, fueled by controversial breakthroughs such as OpenAI’s ChatGPT which are forever altering life as we know it. The impact of AI has also substantially impacted the domain name world, marked by the recently-surging use of the .ai top-level domain (TLD). Dan Primack of Axios Pro Rata reported on May 31, 2023, that .ai domain name registrations were up 156% from May 2022 to May 2023, while .

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    Jun 1, 2022 - by Phil Lodico
    Web3 Identities: Opportunities and Risks

    Blockchain technology has presented new opportunities and risks, and as the partner to many of the world’s leading brands, GCD is assisting its customers in navigating this fast-changing space. These Web3 identities, like GCD.ETH, are gaining momentum. We’ve seen a drastic increase in the number of identifiers such as this being acquired and at times used. These names, commonly called blockchain domains or domain NFTs, aren’t used in the traditional website resolution manner.

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    Nov 17, 2020 - by Phil Lodico
    More Exciting News

    Earlier this year, GoDaddy announced an agreement to acquire Brandsight. As part of GoDaddy we have already begun taking our industry leading solutions to the next level with access to additional resources and expertise. Today we are announcing yet another bit of exciting news. We are rebranding our business to GoDaddy Corporate Domains. So why are we making this change? This new name aligns us with GoDaddy’s overall branding strategy, and signals to the market GoDaddy’s commitment to serving corporate domain name management professionals.

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    Mar 10, 2020 - by Phil Lodico
    Brandsight Celebrates International Women’s Week

    In celebration of International Women’s Week, we are highlighting the many inspiring women on the Brandsight team. Many have been in the domain industry for more than 10 years. With hard work, dedication and a genuine love of all things domain, these women are striving to make the online world a little better for the organizations, colleagues and clients they work with every day. I’m delighted to tell you a bit more about them.

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    Feb 11, 2020 - by Phil Lodico
    The Opportunity Ahead

    Earlier today, GoDaddy announced an agreement to acquire Brandsight. To say that we are thrilled would be an understatement – we couldn’t be happier about it. Over the past three years the Brandsight team has leveraged today’s technology along with deep industry experience to build next-generation corporate domain management solutions which are redefining the market. Today’s announcement will help take our business to the next level. Of course, existing clients might be wondering whether the acquisition will impact them?

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    Aug 15, 2019 - by Phil Lodico
    Why Is Domain Name Management So Darn Challenging?

    What is it about domain name management that makes it so challenging? For starters, much of managing a corporate domain name portfolio comes down to balancing the need for promotion against the need for protection. But every company’s tolerance for risk is different. And figuring out what to register defensively is more of an art than a science—no matter what anyone says. Identifying domains no longer necessary has also been a challenge for most companies.

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