Matthew Wolf is a member of the Strategy and Advisory team at GCD. He has worked with some of the world’s most recognizable brands helping to implement a domain portfolio strategy that protects and optimizes their business online.
Posts by Matthew Wolf.
Radio advertisers must make it a priority for their content to be concise and memorable because they cannot rely on visual aids to reinforce messages. To better understand how domains are used by radio advertisers, we recently analyzed 57 FM and satellite radio ads to identify the presence, length and syllable count of domain names. Prevalence and Frequency Our analysis revealed that 73% of all radio advertisements contained at least one domain name.Read full post