Tyler Mason

Tyler Mason is a Senior Domain Name Consultant. He has worked with some of the world's most valuable brands to implement domain management solutions designed to protect and promote their businesses online.

Posts by Tyler Mason.

  • Sep 29, 2020 - by Tyler Mason
    Domain Redirects and Untapped Value

    Out there in the wild, I find there are far too many domain name portfolios that are teeming with untapped value. They’re the static type that lead a lonely life of exile, only to be recognized as a cost-center once every year or so. And yet, they’re also the ones that often have the greatest potential. There doesn’t seem to be a lack of awareness or desire when it comes to harnessing this potential.

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    Sep 26, 2019 - by Tyler Mason
    Domain Name Principles: Managing Portfolio Growth

    It’s not uncommon for companies to struggle with right-sizing their domain name portfolios. In our recent survey of corporate domain professionals, 69% of respondents said that paring back bloated portfolios was a challenge. For those willing to accept the risk of paring portfolios, domain professionals first need to critically evaluate their current inventory. Understanding geographic coverage, matching trademark registrations, and numbers of registrations per brand can be helpful in identifying where to potentially cut domains.

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