Tyler Mason is a Senior Domain Name Consultant. He has worked with some of the world's most valuable brands to implement domain management solutions designed to protect and promote their businesses online.
Posts by Tyler Mason.
A strong domain name policy helps mitigate risks. The foundation of any policy starts with these basic questions: WHO can register domain names and under what circumstances? For example, are domains available to all employees and affiliates for all purposes, or should they be restricted to certain departments and use cases? WHEN should a registration request be submitted? Not everything is urgent - set service level expectations from the start so there are no emergencies.Read full post
Out there in the wild, I find there are far too many domain name portfolios that are teeming with untapped value. They’re the static type that lead a lonely life of exile, only to be recognized as a cost-center once every year or so. And yet, they’re also the ones that often have the greatest potential. There doesn’t seem to be a lack of awareness or desire when it comes to harnessing this potential.Read full post
It’s not uncommon for companies to struggle with right-sizing their domain name portfolios. In our recent survey of corporate domain professionals, 69% of respondents said that paring back bloated portfolios was a challenge. For those willing to accept the risk of paring portfolios, domain professionals first need to critically evaluate their current inventory. Understanding geographic coverage, matching trademark registrations, and numbers of registrations per brand can be helpful in identifying where to potentially cut domains.Read full post