Nov 17, 2020 - by Phil Lodico
Earlier this year, GoDaddy announced an agreement to acquire Brandsight. As part of GoDaddy we have already begun taking our industry leading solutions to the next level with access to additional resources and expertise.
Today we are announcing yet another bit of exciting news. We are rebranding our business to GoDaddy Corporate Domains.
So why are we making this change?
This new name aligns us with GoDaddy’s overall branding strategy, and signals to the market GoDaddy’s commitment to serving corporate domain name management professionals. The Brandsight name will continue to live on as the name of our industry-leading platform. To be clear, our support, applications, databases and accreditations will continue to remain separate from GoDaddy’s, and our commitment to providing world-class service remains unchanged.
In addition to the name change, we are also excited to formally announce the launch of the GoDaddy Verified IP (VIP) Program. The GoDaddy VIP program provides pre-vetted, well-known and famous brands an escalation path for addressing abuse or fraudulent domains registered with GoDaddy, and infringing sites hosted with GoDaddy. Participation in the program is ‘by invitation only’, but brand owners may request an invitation. In their request, brand owners should provide proof of their status as a well-known or famous trademark, which can be accomplished by providing details such as volume of sales, advertising spend and duration of the mark.
As GoDaddy Corporate Domains, we are excited to enter this new phase of our journey and are ever grateful for the ongoing support and guidance from our clients. As always, we remain steadfast in our commitment to providing corporate domain name professionals with the highest levels of service, security and support, leveraging today’s technology to drive informed data-driven decisions.
With more than 15 years of domain industry experience, Phil has long been a vocal advocate for brand owner’s rights. He was most recently Managing Partner at Fairwinds Partners, the industry’s leading domain name consultancy. While at Fairwinds Partners he advised multinational corporations on their domain name strategies to increase traffic, grow revenues, and improve online customer experiences. He has been actively involved in ICANN’s Business Constituency, was a member of ICANN’s 2009 Nominating Committee, and has served as Vice President of the Coalition Against Domain Name Abuse (CADNA). A graduate from Hobart College, he holds a bachelor’s degree in Economics and Psychology, receiving honors for his work in Consumer Choice Theory.