In the news.
Managing domain names is not for the faint of heart. Its many complexities and challenges have only increased in recent years. In a study from 2020, about 50% of corporate domain name managers said that managing corporate domain name portfolios has become more difficult over the past year.
Companies know domain names are important to their businesses, but clarity is often lacking about who has ultimate responsibility for domains. As companies grow, more stakeholders become involved, including digital marketing, legal, and more. Confusion and disconnects from poor management are potentially costly and damaging to the organization.
Firms often own thousands of domain names. That makes good business sense: Marketing can use unique landing pages for different promotional efforts or campaigns. Company lawyers may even buy up similar—but incorrect—spellings of the flagship domain to avert fake product lines, unwanted complaints, or phishing attacks.
But it’s surprisingly easy to lose track of all those domain names—or leave them unsecured. Employees may register domains and forget to renew the registrations, for example. Or they may register domain names on their own and then leave the company.
To gain a deeper understanding of corporate domain name management across the world’s largest companies, CCD recently completed an in-depth analysis of the Global 2000. The Global 2000* is an annual ranking of the top 2,000 public companies in the world by Forbes magazine. The ranking is based on a mix of four metrics: sales, proﬁt, assets and market value.** GCD leveraged their own Brandsight technology to conduct our analysis – and the results were surprising.
Keeping corporate domain name portfolios in tip-top shape requires more than just managing the registration of domain names in support of new brands, TLDs, and market expansion. It also requires periodic review to ensure that names are both secure and resolving, and that website visitors can consistently reach their destination, regardless of whether they’ve added the www, or have misspelled or fat-fingered names.
While GoDaddy has been focused for the last two decades on small and microbusiness customers, its entry this year into the corporate domains management space should not be dismissed — the company has one huge advantage.
Domain name registrar GoDaddy has launched a domain management solution for large companies, seven months after acquiring Brandsight.
GoDaddy Corporate Domains offers services including domain name strategy development and portfolio rightsizing
GoDaddy has announced that large companies are now able to manage their domain names via its new service.
GoDaddy Corporate Domains (GCD) promises to deliver a secure, intuitive and powerful domain management solution for enterprise-level domain name portfolios.
“Unpredictable” and “crazy” might not be the words that first jump to mind when you think about domain name management. But that’s how Matt Serlin and Elisa Cooper of Brandsight described the past 12 months for the industry which, like everyone else, is dealing with a pandemic and an economy in freefall.
Earlier today, GoDaddy announced an agreement to acquire Brandsight. To say that we are thrilled would be an understatement — we couldn’t be happier about it.
Over the past three years, the Brandsight team has leveraged today’s technology along with deep industry experience to build next-generation corporate domain management solutions that are redefining the market. Today’s announcement will help take our business to the next level.
Brandsight has a much different target audience, catering to very corporate large clients. The company offers tailored domain name management and brand protection services to its clientbase, and the acquisition should give Brandsight more resources and access to additional tools.
And so it goes, we are coming to the end of 2019, and that can mean only one thing. It’s time for another Domain Name Year in Review. And unlike years past, this year was a real doozy. So without further ado, here are the domain name industry’s top ten biggest stories for 2019.
As the Internet has grown, so too have the abuses that go along with one of the world’s most transformative technologies. For all of the positives the Internet brings, negatives like phishing, malware and child exploitation are a reality online.
As of December 9, 2019, 48 registrars and registries have signed onto the “Framework to Address Abuse.” This initiative was launched last month by a number of domain name registries and registrars, just prior to the ICANN meeting in Montreal. It addresses many of the most egregious abuses of the Domain Name System (DNS).
Domain names can be valuable assets, but many corporate domain name portfolios consist of non-resolving domains. In a recent survey conducted by Brandsight more than 91% of domain professionals said that ensuring domains redirect to relevant content was an extremely important or somewhat important goal. That said, it’s not uncommon for less than half of corporate domain name portfolios to point to live content. Sure, there are adult-themed domains or those registered anonymously for future use that purposely do not resolve, but those are the exceptions to the rule.
Muscle memory is a funny thing. We don’t even think about it really, but when we do the same thing over and over again, it just becomes second nature to us. This is how we’ve come to use WHOIS over the past two decades to get contact information for registered domain names.
If you wanted to see who owned a domain, you’d simply do a WHOIS search. I’ve probably done hundreds of thousands of them during my time in the industry. Well as of this week, a major step in the retirement of WHOIS officially took place.
As we move further into the summer months and the demands made upon domain professionals typically ease, now is the ideal time to review domain name portfolios. And technology solutions can greatly automate this process. Ensuring that portfolios are pared, appropriate levels of security are implemented, and domains point to relevant content are all key areas upon which to focus.
The ICANN community recently gathered in Kobe, Japan for its first meeting of the year and it was certainly a busy week for attendees. Much of the meeting centered around the work of the Expedited Policy Development Process (EPDP) to address gTLD registration data.
Towards the end of November, the EPDP team published an initial report for public comment. It included a number of policy recommendations and highlighted open issues where the group had not been able to come to a consensus. In all, the draft report received over 50 comments from various parties providing important feedback to the group.
Hear predictions from 18 people from across the spectrum of domain names: domain registrars, registries, domain investors and more.
As expected, GDPR has had a major impact on the ability to access domain ownership information. And we did indeed see a number of M&A transactions over this last year. However, there wasn’t a lot of new .Brand activity. This is one prediction where I may have missed the mark — but hey, 2 out 3 ain’t bad. So with that, let’s take a look at some of the biggest domain news stories from 2018.
Matt Serlin is the former Chair of the ICANN Registrar’s Constituency and is currently a member of the Expedited Policy Development Process (EPDP) team on the Temporary Specification for gTLD Registration Data. For the past several months, Matt has met at least 2 times each week with members of EPDP team.
A new survey published by corporate domain name registrar Brandsight has revealed that over half of respondents are struggling to manage their domain name portfolios.
The insight is part of Brandsight’s second annual domain management survey.
While there is no one ‘right way’ to manage domain name portfolios, domain professionals should consider these five guiding principles in determining what is best for their companies, says Elisa Cooper of Brandsight.
Twenty-nine of 33 open seats of the GNSO’s Expedited Policy Development Process on the Temporary Specification for gTLD Registration Data are now filled and their occupants known. The EPDP group is tasked with, in just a few short months, coming up with a permanent replacement for ICANN’s Temporary Specification for WHOIS in a post-GDPR world.
The Board of Directors of the Internet Corporation for Assigned Names and Numbers (ICANN) struggled and sweated and with days left came up with a way to make the Domain Name System (DNS) and WHOIS, the master database of who owns what website name, compliant with the European Union (EU)‘s General Data Protection Regulation (GDPR).
For years, corporate domain name portfolio managers have struggled with determining whether or not their portfolios were the “right” size. Managers of mature domain name portfolios have often felt that their portfolios were bloated, containing domains that were no longer needed. Conversely, domain managers of newer portfolios have sometimes known that gaps existed. Regardless, the question remains — just how many domains should a corporate portfolio contain?
On today’s show, Elisa Cooper of Brandsight talks about domain protection. She discusses corporate domain name management and how big companies have needs that are different from domain investors and small businesses.
Domain name software company Brandsight has released the beta release of its corporate domain management platform.
New brand management registrar Brandsight says it has started a beta test of its initial service.
A Saratoga Springs-based internet domain name registrar company, Brandsight Inc., has joined the Start-Up NY program and is partnering with SUNY Adirondack.
It’s been a busy few months here at Brandsight. For a small and young company, we have had a lot of initiatives closing out 2017 and entering 2018. By far, our biggest focus since launching the company has been on the development and release of our domain management product.
Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios.
Why does all of the discussion around potential options for WHOIS in the era of the EU’s GDPR (General Data Protection Regulation) feel like déjà vu?
Domain management firm Brandsight has hired Matt Serlin and Elisa Cooper to fill senior positions.
Corporate domain management solutions provider Brandsight has hired two domain industry veterans to lead its client services, marketing and policy operations.
Brandsight, a provider of next-generation corporate domain management solutions, announced today it has hired Matt Serlin to lead Client Services and Domain Operations, and Elisa Cooper to lead Marketing and Policy.
Corporate domain name registrar Brandsight has hired Matt Serlin from MarkMonitor and Elisa Cooper from Lecorpio.
Two former MarkMonitor executives have teamed up with a Fairwinds co-founder to launch a new “next generation” brand protection registrar.
Two former employees of corporate domain name registrar MarkMonitor have joined Brandsight, a new domain name registrar targeting the corporate market. Elisa Cooper and Matt Serlin joined the company that was founded by Phil Lodico earlier this year.
In other news, we see 3 domain name veterans launch a new corporate domain name offering called Brandsight.com! (Yes, they own the sounds like Brandsite.com domain also).
With concerns about profitability drawing our attention, community involvement can easily get lost in the shuffle. Fortunately, leaders can take a few simple actions to rediscover their commitment to it — and make it a key part of the business.
Domain names have been at the forefront of the digital experience for 20 years. They provide the real estate for businesses to build their online presence and provide doorways for their customers to find them.
A question that has been asked for years, but which really does come first?