Apr 28, 2022 - by Elisa Cooper
GoDaddy Corporate Domains Leverages Afternic to Provide Clients with Access to World’s Largest Domain Name Sales Platform
GoDaddy Corporate Domains (GCD) clients are now able to quickly and easily sell unused domain names via Afternic. Afternic is the world’s premiere domain marketplace with more than five million premium domain names available for sale and more than 75 million domain searches each month—more than any other domain marketplace.
The vast majority of corporate domain name portfolios consist of defensive domain name registrations – many of which of are no longer needed. Examples of no longer needed domains include those that were acquired for brands never launched, campaigns that have ended, or other generic terms or acronyms for which there are no plans for use. Hidden within many corporate portfolios are domains with significant value that can be monetized to help subsidize domain management programs.
In an effort to streamline the process of selling these unused assets, GCD is leveraging Afternic to sell domains and GCD clients benefit from:
- Portfolio reviews to identify domains to consider selling
- Recommended minimum pricing based on evaluation and historical comps
- End-to-end support including negotiation, sale, transfer and payment
With this new offering, our clients can rely upon GCD’s team of experts to manage the entire sales process allowing domain name professionals to spend their time on other high-priority initiatives.
Bringing with her 20 years of marketing experience, Elisa Cooper joined the company in 2017 to lead the organization’s marketing strategy and execution. A domain name industry veteran, Elisa has worked closely with many Fortune 1000 companies in assisting with domain and brand protection policy development and has spoken and written extensively on these topics.
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