dotBrands

Secure Your Brand in the New gTLD 2026 Application Round

The 2026 ICANN application window is a pivotal opportunity—the first in over a decade. Don’t confuse the decision to apply with your go-to-market strategy. GCD can help you secure this strategic asset before the window closes, preserving your options for the next decade.

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Innovation & Flexibility

Unmistakable Authenticity

Train users to trust your brand TLD (e.g., home.barclays), making it exponentially harder for cybercriminals to conduct phishing or social engineering attacks.

Namespace Control & Consolidation

Eliminate the ongoing effort and cost of defensive registrations across open TLDs by gaining complete control over your own brand namespace

Root-Level Security

Define security standards at the highest level, mandating technologies like DNSSEC, DMARC, and HTTPS (via HSTS-preload) across all domains in your TLD.

Unified Digital Ecosystems

Simplify complex, multi-domain portfolios into a cohesive, secure convention, as Microsoft is doing by moving its M365 apps to cloud.microsoft.

Agile Marketing and Campaigns

Launch campaign-specific domains instantly (e.g., next100.bmw) or use short, branded link shorteners (go.zara) for social media, reinforcing the brand with every click.

Global & Partner Standardization

Create consistent, trusted portals for customers, partners, or employees, or leverage the dotBrand for global consistency (e.g., [countrycode].abbott) instead of relying on ccTLDs.

Experience Matters: Partnering with GCD

Our team has been intimately involved in the new gTLD program since its inception in 2008 and includes former leaders and chairs of ICANN constituencies.

End-to-End Support: GCD is the only provider that can offer an end-to-end in-house dotBrand solution, including back-end registry services through GoDaddy Registry
Trusted Partner: We have worked with some of the largest brands in the world to apply for, secure, and manage their TLDs, including supporting over 140 dotBrand TLDs.

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Is a DotBrand Right for You?

A Framework for Internal Exploration

Applying for a dotBrand is a rare, time-sensitive investment that requires focused internal planning to succeed. While the TLD may not go live until late 2027 or 2028, the critical decision to secure the asset must be formalized by Q4 2025. We can help you move past initial uncertainty, align key stakeholders—from Legal and IT to Marketing—and develop the strategic Point of View needed to capture this generational opportunity.

Download our Strategy Guide