dotBrands Strategy Guide

This guide offers an overview of how to plan and apply for your own branded Top-Level Domain (TLD). A dotBrand, such as .google or .barclays, is an exclusive TLD managed solely by a brand owner for their organization, providing exceptional control, security, and innovation in a company's digital identity. The upcoming application round for new gTLDs—the first in 14 years—presents a rare and strategic opportunity. Download now to learn everything you need to know and start preparing your legal, technical, marketing, and executive teams now to secure a permanent and trusted presence on the internet.