Today, there are approximately 1,593 top-level domains on the Internet, with 580 of these
being delegated dotBrands. A dotBrand is a closed TLD, usually a registered trademark, that restricts registrations to the company who owns it. Roughly 45% of dotBrands are being actively used for public-facing websites. Major brands—from Google (.google) to Barclays (.barclays) to Audi (.audi)—are using their proprietary namespace for marketing, security, and infrastructure advantages.
With ICANN’s 2026 round rapidly approaching, find out how owning your own TLD can help your company achieve true digital sovereignty and protect your customers by downloading the full article below.
