Feb 11, 2020 - by Phil Lodico
The Opportunity Ahead
Earlier today, GoDaddy announced an agreement to acquire Brandsight. To say that we are thrilled would be an understatement – we couldn’t be happier about it.
Over the past three years the Brandsight team has leveraged today’s technology along with deep industry experience to build next-generation corporate domain management solutions which are redefining the market. Today’s announcement will help take our business to the next level.
Of course, existing clients might be wondering whether the acquisition will impact them?
Brandsight will continue to operate with the same great high levels of service and support that they have come to expect. That said, Brandsight clients will benefit from our access to additional technology and resources which will increase significantly as a result of the acquisition. This means that we’ll be able to further accelerate our focus on building secure, intuitive and powerful corporate domain management solutions.
To date, our success can largely be attributed to our client base who have been instrumental in providing product direction, feedback and guidance. Our sincerest gratitude goes to them for choosing us, and they can rest-assured that our focus on providing the highest levels of security, service and support will only increase with the acquisition.
Undoubtedly, the opportunity ahead of us is incredibly exciting – and we can’t wait to get started.
With more than 15 years of domain industry experience, Phil has long been a vocal advocate for brand owner’s rights. He was most recently Managing Partner at Fairwinds Partners, the industry’s leading domain name consultancy. While at Fairwinds Partners he advised multinational corporations on their domain name strategies to increase traffic, grow revenues, and improve online customer experiences. He has been actively involved in ICANN’s Business Constituency, was a member of ICANN’s 2009 Nominating Committee, and has served as Vice President of the Coalition Against Domain Name Abuse (CADNA). A graduate from Hobart College, he holds a bachelor’s degree in Economics and Psychology, receiving honors for his work in Consumer Choice Theory.
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