Jul 26, 2021

Domain Name Councils Emerge as a Crucially Helpful Resources to Keep Corporate Portfolios Strong

Managing domain names is not for the faint of heart. Its many complexities and challenges have only increased in recent years. In a study from 2020, about 50% of corporate domain name managers said that managing corporate domain name portfolios has become more difficult over the past year.

Companies know domain names are important to their businesses, but clarity is often lacking about who has ultimate responsibility for domains. As companies grow, more stakeholders become involved, including digital marketing, legal, and more. Confusion and disconnects from poor management are potentially costly and damaging to the organization.