Oct 24, 2019

Defensive Domain Name Registrations – Exactly Where Should They Resolve?

Domain names can be valuable assets, but many corporate domain name portfolios consist of non-resolving domains. In a recent survey conducted by Brandsight more than 91% of domain professionals said that ensuring domains redirect to relevant content was an extremely important or somewhat important goal. That said, it’s not uncommon for less than half of corporate domain name portfolios to point to live content. Sure, there are adult-themed domains or those registered anonymously for future use that purposely do not resolve, but those are the exceptions to the rule.