Mar 29, 2021

Key Performance Indicators (KPIs) are enormously helpful to corporate domain professionals as they strive to benchmark and safeguard their portfolios. KPIs provide useful measurements which quantify attributes such as size and spend, domains per brand, registry locking percentage, resolving statistics, domain health and return on investment or ROI. Each company’s measured KPIs can be customized to report on their specific domain name goals and preferences.